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Research

AdEx 2013

Professional team of IAB Serbia, Association for the promotion and development of digital advertising in Serbia, published data on the assessment of the value of the domestic digital market in 2013. The assessment is conducted annually on the basis of insight into market trends, and the estimated value is represented by the net amount obtained by applying the discount rate-card advertising rates, which are not included in the agency commission.

The entire presentation Adex Serbia in 2013 can be downloaded ovde.

Serbia is one of the 26 European countries that have participated this year in assessing the market value of digital advertising Adex 2013.

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