Talk is a community platform where members get invited to take surveys on everything from lifestyle habits and financial choices to social issues and purchasing preferences. The surveys could be commissioned by media outlets, research agencies or the marketing departments of companies – and depending on the questionnaire, would apply either to the general population or only to a specific target group. Each completed survey is rewarded with a number of points, usually depending on the length and complexity of the questionnaire: the points can then be exchanged for cash, vouchers in online or offline partner retailers, magazine subscriptions or charity donations.
