Ipsos Strategic Marketing
Ipsos is now the third largest market research company in the world, present in 90 markets and employing more than 18,000 people.
Our research professionals, analysts and scientists have built unique multi-specialist capabilities that provide powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 business solutions are based on primary data coming from our surveys, social media monitoring, and qualitative or observational techniques.
“Game Changers” – our tagline – summarises our ambition to help our 5,000 clients to navigate more easily our deeply changing world.
Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).
www.ipsos.com
GAME CHANGERS
In our world of rapid change, the need of reliable information to make confident decisions has never been greater.
At Ipsos we believe our clients need more than a data supplier, they need a partner cho can produce accurate and relevant information and turn it into actionable truth.
This is why our passionately curious experts not only provide the most precis measurement, but shape it to provide True Understanding of Society, Markets and People.
To do this we use the best of science, technology and know-how and apply the principles of security, simplicity, speed and substance to everything we do.
So that our clients can act faster, smarter and bolder.
Ultimately, success comes down to a simple truth:
You act better when you are sure.
Izdvajamo
Ipsos Strategic Marketing is the largest research company in the region concerning the number of researches conducted total number of realized interviews and total number of clients. Our experts follow the highest professional ESOMAR and ISI (International Statistical Institute) standards, concerning survey design, data collection, processing and analysis. Becoming a part of Ipsos, ISM is now sharing the world wide experience of the extensive range of research topics and methodology used in 88 countries of Europe, USA and Canada.
Ipsos Strategic Marketing conducts all kinds of marketing and media research projects and opinion polls (on the average more than 700 sample surveys yearly) as well as all kinds of qualitative projects and focus group discussions. Ipsos Strategic Marketing has capacity to conduct more than 60 fieldworks monthly and can organize data collection and analysis on the date of clients’ best convenience.
Research team is consisted of 71 permanent employees, as well as four teams on long term contracts, employed on (1) CATI, (2) advertising monitoring, (3) field work interviewers and (4) data entry and coding team. Ipsos Strategic Marketing was awarded eight times in row (2007, 2008, 2009, 2010, 2011, 2012, 2013 and 2014) by Taboo magazine and Serbian Chamber of Commerce as the most successful marketing and opinion poll research agency in Serbia.
Ipsos Strategic Marketing key staff:
- Predrag Kurcubic, MA in Psychology, Managing Director
- Snezana Savić, MA in Psychology, Business Development Director
- Aleksandar Zoric, Ph.D. in Statistics, Operations Director
- Dejan Vujovic, MA Marketing, Marketing Research Director – ESOMAR
- Marko Uljarevic, BA in Economy, Public Affairs Research Director
- Dejan Radosavljević, BA in Psychology, Media Research Director
- Zorica Hamović, CFO
- Prof. Srdjan Bogosavljevic, Ph.D. in Statistics, Consultant – ESOMAR, ISI, IFACS, IASS, IAA
- Svetlana Logar, PhD in Psychometric, Consultant – Research Director – WAPOR
