26. novembra održan je IAB Virtual Day. Program konferencije je obuhvatao sledeći sadržaj:
4 keynote predavanja:
- Neal Schaffer (PDCA Social) – It’s Time to Reset How You Measure Social Media ROI
- Ana Milićević (Sparrow Advisers) – Greetings from the US: the top trends influencing advertising globally in 2021
- Volker Hein (SAP) – CX Reloaded: How to establish a Customer Centric Business Design
- Chris Hoogeveen (Claneo) – Voice Search for SEO’s: why you should care and why you shouldn’t,
Dve panel diskusije:
- Da li se kroz oglasnike stvarno može prodati sve?
- Rise of the digital talkshows: podcasts, interviews and streams.
Kao i predstavljanje dva case study-a:
- ISKON (Is it time to change your business process?) i
- UNICEF (The impact of digital marketing on children).
Snimak cele konferencije možete naći na ovom linku.
